Hold on Tight
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“Hold On Tight” | |||||
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Single by Electric Light Orchestra from the album Time |
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B-side | "When Time Stood Still" | ||||
Released | 1981 | ||||
Format | 7" | ||||
Recorded | 1981 Musicland Studios, Munich | ||||
Genre | Rock | ||||
Length | 3:06 | ||||
Label | Jet Records | ||||
Producer | Jeff Lynne | ||||
Electric Light Orchestra singles chronology | |||||
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Flashback track listing | |||||
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"Hold on Tight" is a song written and performed by Electric Light Orchestra.
The song is track twelve on the band's (1981) album Time and was the first song released as a single, becoming ELO's last major hit single. The song went top ten in most countries and hit the top spot in Switzerland, and number ten in the United States. It is known for having a verse sung in French:
Accroche-toi à ton rêve
Accroche-toi à ton rêve
Quand tu vois ton bateau partir
Quand tu sens -- ton coeur se briser
Accroche-toi à ton rêve.
David Bowie had released his "Ashes to Ashes" music video the previous year which was regarded as the most innovative to date at that time. But ELO were largely regarded to have surpassed that with their one for "Hold on Tight". At the time it was the most expensive ever made at around £40,000.[1] It pays homage to 1930-40s serial films.
In the mid-1980s, the song was used in the Coffee Achievers television advertisements, which promoted the benefits of drinking coffee. This campaign from the National Coffee Association played in the United States. In 2005, "Hold on Tight" was used in an Ameriquest commercial. The song was also featured in the season one finale of My Name Is Earl.
In 2007 and 2008, "Hold on Tight" was used to promote the Honda Accord.
[edit] References
- ^ UK Midlands Central TV News, August, 1981
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