Havoline

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Havoline is a motor oil brand of the Texaco Oil Company.

[edit] History

First introduced 1904, the Havoline brand was named by Havemeyer Oil Company of New York. In 1906 the Havoline Oil Company separated from the Havemeyer Oil Company. In May 1909, It was bought by the Indian Refining Company, and registered and an official product of the company but kept the logo. By 1910, the Indian Refining Company already had the Havoline oil manufactured. To boost sales & advertise the product they offered to fuel the first plane to fly coast to Coast. Over 300 auto makers wanted it. In 1915 due to over production they had to halt operations. In 1931 it once again changed hands when the Texas Oil company (now Texaco) bought the Indian Refining Company. In 1946 a break through in technology improved Havoline. In 1962 they chnged the logo, replacing the old Indian logo. That same year new products were introduced, Havoline 10W-30, and Havoline Singlegrade. In 1968 Improved Havoline & All Temperature Havoline were introduced. In 1972 they scored big when they sponsored Emerson Fittipaldi who became a world champion in Formula One. In 1978 they sponsored Janet Guthrie, a CART and Nascar driver. In 1979 they end the decade with a new product called Supreme 10W-40. In 1984 a major breakthorugh came with the SAW 20W-50 to keep up with growing demand. From 1986-2002 They sponsored the Robert Yates Racing #28 which is now the #38, Havoline currently sponsors Juan Pablo Montoya in the #42 Dodge for Chip Ganassi Racing with Felix Sabates. In 1991 they launched the Formula 3, which became popular all over the world. In 2001 a new logo and package design came out for the whole line of products.