G-Unit Clothing Company
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| The G-Unit Clothing Company | |
|---|---|
| Type | |
| Founded | 2003 |
| Headquarters | New York |
| Key people | 50 Cent, Marc Ecko, and G-Unit |
| Industry | Fashion |
| Products | Clothing and Footwear |
| Website | www.G-UnitClothing.com |
The G-Unit Clothing Company was established in 2003 when 50 Cent teamed up with Marc Ecko, the founder of Ecko Unlimited to create a line of clothing and accessories inspired by 50 Cent himself and fellow members of G-Unit. Young Buck has stated it features "More coordinated colors... a whole new flavor and a classy street look"[1].
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[edit] Background
Comprising of G-Unit menswear, kids line, and women's collection the company has sported a variety of denim, tees, fleece, outerwear, hats, and athletic-inspired sportswear which can be frequently seen being worn by 50 Cent, as well as other G-Unit recording artists.
Following its first major successes, G-Unit Menswear and Kids Line, The G-Unit Clothing Company which has approximately totalled over $215 million in retail sales since its initial launch partially released in late 2004 the equally successful G-Unit Women's Collection which made it's full debut in 2005. G-Unit Women's Collection is intended to appeals to women ages 16-26, the collection features select denim, tees, skirts, knit cut and sew tops, woven tops, and outerwear, this is for obvious reasons usually spotted being worn by the first lady of G-Unit, Olivia.
[edit] History
The clothing line was announced in 2003 as a joint partnership between 50 Cent and Marc Ecko, founder of Eckō Unlimited. The deal was said to be unique as Ecko wasn't handling the designing of the clothing, but rather the marketing and merchandising of the brand. Marc Ecko likened the deal to "Nike and (Michael) Jordan coming together for Air Jordan".[2] In February 2008, it was announced that the partnership had ended with the G-Unit offices closing and their employees having been given notice. 50 Cent maintains full ownership of the line, along with the opportunity to re-launch it on his own.[3]
[edit] G-Unit sneakers
G-Unit sneakers are urban appeal shoes designed and marketed by the Reebok Shoe Company. It was a shoe granted to rapper 50 Cent after his group G-Unit released their debut album Beg For Mercy. The shoes are one of the most popular hip-hop brands and designed for fashion, sports and cal appeal. The shoes came under controversy, when commentator Bill O'Reilly rallied a boycott against the shoe maker for endorsing their product with the rapper. 50 Cent still endorses the shoe and Reebok continues to distribute the product, although they are derided by some for their allegedly derivative styles, with some G-Unit shoes resembling the Air Force 1 and Air Jordan series.[citation needed]
[edit] Charity sponsorship
G-Unit sponsors The Book Bank Foundation using profits from their clothing range as well as proceeds donated to the G-Unity Foundation.
[edit] References
- ^ G-Unit Clothing, G-UnitClothing, Accessed 26 July 2007
- ^ Carl Chery (21 July 2003). "50 Gear For $.50; G-Unit Rides Into Calgary". SOHH.com. Accessed 10 February 2008.
- ^ Janelle Griffith (8 February 2008). "50 Gear G-Unit Clothing Officially Folds". SOHH.com. Accessed 10 February 2008.
[edit] External links
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