Fruit Brute
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Fruit Brute was one of a line of five monster-themed breakfast cereals produced by General Mills for the North American market. It is also the name of the cereal's mascot, a humorous cartoon werewolf. The frosted fruit-flavored cereal contained lime flavored marshmallows. Other cereals in the product line include Count Chocula (chocolate-flavored), Boo Berry (blueberry-flavored), Franken Berry (strawberry-flavored), and Yummy Mummy (fruit flavored with vanilla-flavored marshmallows). Fruit Brute was produced from 1975 to 1983. Somewhat unusual for a retired advertising character, Fruit Brute continues to be seen on the occasional piece of official merchandise: in recent years both a resin model kit and a bobblehead statue have been sold in his image.
[edit] Quentin Tarantino films
Quentin Tarantino saved a box of Fruit Brute before it was discontinued. It is clearly visible in the apartment of Mr. Orange (played by Tim Roth) in his 1992 movie Reservoir Dogs, and also featured briefly in his 1994 movie Pulp Fiction while Lance (played by Eric Stoltz) was talking on a mobile phone to Vincent Vega (played by John Travolta).
