Frankie magazine

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Frankie magazine
Issue 13 (Oct/Nov 2006) of Frankie magazine
Editor	Jo Walker
Categories	Women, Culture, Style, Fashion
Frequency	Bi-monthly
Publisher	Morrison Media
Total Circulation	45,000
First issue	2004
Country	Australia
Language	English
Website	www.frankie.com.au

Frankie magazine is a cult, bi-monthly, Australian young women’s magazine, published and owned by Morrison Media. Frankie was launched in October 2004 by editor Louise Bannister and creative director Lara Burke (formerly of Morrison's now defunct teen title, Chik magazine). In early 2008, editor Bannister was replaced by Jo Walker, a former Frankie senior writer.

1 Readership
2 Content
3 Design
4 Recognition
5 Staff
6 External links

[edit] Readership

The magazine's audience has rapidly burgeoned since its inception, and is now estimated to be 136,000 globally.

The magazine's rapid and immense popularity can be largely attributed to its ability to capture the street-smart, 20-something demographic, known to otherwise disregard mainstream women's titles.

The magazine also has an extremely strong teen following, much of this readership having migrated from Chik.

[edit] Content

Frankie is recognised for its amusing, often biting articles, most notably by its senior writers, Mia Timpano, Benjamin Law, Edmund Burke, Marieke Hardy, Jason Treuen and comedian Justin Heazlewood, who collectively drive the "voice" of Frankie magazine, which is characteristically sharp, witty and anecdotal.

Frankie is celebrated for its inspirational interviews with "everyday" people. For issue 13, Timpano conducted a series of unusual and powerful interviews with young female victims of torture from Iraq and Sudan.

The magazine traditionally features lesser known bands and artists, and as such is respected source of emerging talent. Early issues featured actress Emily Barclay and artist Abbey McCulloch, who would later be shortlisted for the Archibald Prize.

The magazine's reputation has also attracted celebrity writers, such as indietronica singer-songwriter Sarah Blasko, the band The Cops, who contribute lists of "things to do before they die".

[edit] Design

Frankie is noted for its cute, fetching design, traditionally featuring Polaroid camera photography, poster artwork and a strangely beautiful but unknown young woman on each cover.

Featured artists have included Abbey McCulloch, Princess Tina's Beci Orpin and Kat Macleod.

[edit] Recognition

In April 2006, FHM magazine named the Frankie editorial team one of the "30 Most Influential Australians Under 30".

[edit] Staff

Editor Jo Walker
Creative Director Lara Burke
Senior Writers Benjamin Law, Edmund Burke, Mia Timpano, Marieke Hardy, Jason Treuen, Justin Heazlewood
Senior Photographers Julia Schauenburg, Daniel Mahon
Illustrator Sara Hingle