Firefly Tonics
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Firefly Tonics is an English producer of fruit juice drinks with added herbal extracts. The range includes a number of functional drinks that feature such botanical extracts as Angelica, Damiana, Siberian Ginseng and Sarsaparilla mixed with fruit juices such as Peach and Blueberry.
In 2008 the company launched "Firefly Water" - a naturally low-calorie spring water drink with antioxidant-rich teas such as Green tea, Yerba Maté and Redbush Tea. Firefly Water won "Best new functional drink" at the international Beverage Innovation Awards[1] in April 2008.
Firefly was founded in 2003 by Harry Briggs and Marcus Waley-Cohen, two London-based entrepreneurs. The herbal formulas for the drinks were developed by two expert herbalists, Michael McIntyre and Andrew Chevallier.
Firefly Tonics Ltd. is based in central London and employs 9 people. As at May 2008, Firefly drinks are sold in 33 countries, particularly in top hotels, delicatessens, food halls and health-food shops, with sales to date of 8 million bottles. Around half the company's sales are within the UK.
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[edit] Firefly Tonics
There are five products in the Firefly Tonics range:
- Wake Up - Peach, and green tea
- Chill-Out - Blackcurrant, Redcurrant and Cinnamon
- Sharpen Up - Grapefruit, Passionfruit and Yerba Maté
- Detox - Lemon, Lime and Ginger
- Health Kick- Blood orange, and Manuka honey
All the drinks have no added sugar and are made with 100% natural ingredients.
[edit] Firefly Waters
There are three products in the Firefly Water range, launched in 2008:
- Green Tea & Mint
- Redbush & Acerola
- Yerba Maté, Lime and Lemongrass
All contain spring water infused with antioxidant teas, sweetened with organic agave nectar.
[edit] Books
In 2006, Firefly published a book to support local independent cafés in London, The Firefly Guide to Café Culture (ISBN 0-9551712-0-2).
