Drench
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Drench® is a brand of bottled spring water owned by Britvic.[1] Drench® is only one of a range of water brands from Britvic, which includes Pennine Spring® and Fruit Shoot® H20.[2]
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[edit] The Water
The spring water is filtered through sandstone for upto 50 years and then bottled at source from a spring within the Yorkshire hills.
The bottles come in 500ml, 750ml, 1.5 liters and 2 liter sizes. Supermarkets such as Tesco, Asda, Morrisons, Somerfield and Waitrose all stock their stores with it.[3]
[edit] TV Advert
Drench® have recently launched a television advertisment campaign with the puppet character Brains from Thunderbirds dancing to Rhythm is a Dancer by SNAP. The advert depicts Brains dancing, he then takes a sip of Drench® and dances better than before. The slogan "Brains perform best when they're hydrated" appears on screen followed by a picture of a Drench® water bottle and "Your Brain's 75% water".[4][5] The advert was created using computer generated imagery, and wires to control the puppet..[6] Although the wires are mostly edited out of the images, they are visible at some pionts.[citation needed]
[edit] References
[edit] See also
The Making of the Television Advertisment
