Direct Line
From Wikipedia, the free encyclopedia
Direct Line is a division of the Royal Bank of Scotland Group that specialises in selling insurance and other financial services over the phone and internet.
It was the first telephone insurer in the UK when launched in 1985 and soon became the UK's largest provider of motor vehicle insurance. Its head office is located in Croydon, but the company also has offices in Glasgow, Bristol, Birmingham, Leeds, and Manchester. Overseas, the division has expanded into Spain, Germany, and Italy.
Direct Line is particularly known in the UK for its distinctive logo, a red telephone on wheels, which is used extensively in advertising.
[edit] Products, facts and figures
Products include home insurance, home emergency cover, pet insurance, travel insurance; as well as a range of financial products under the DLFS umbrella.
Direct Line also runs a roadside recovery service, which operates under the name of Green Flag. Green Flag is the third largest vehicle accident and breakdown company in the UK. Green Flag's head office is at Pudsey in Leeds. It operates a 24-hour call centre for vehicles in distress. In 2005, Green Flag took its ten millionth call.
- Direct Line is the UK's leading direct car insurer
- Direct Line provides more than 13,000 car insurance quotes each day
- A Direct Line policy is sold every 10 seconds
- Direct Line received 22 million telephone calls in 2004.
- Direct Line's advertisements are narrated by British actor Geoffrey Palmer.
[edit] External links
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