Deluxe Distribution
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Deluxe Distribution is an ERMICO owned subsidiary founded in 1986 with limited partner Brian Ware in San Francisco. The original intent of Deluxe was for the distribution of the Beware Record label and various small record labels popular with skateboarders along with Thunder Trucks and Supercush Bushings. Currently Deluxe distributes five skateboard brands, and own DLXSF, a retail outlet.
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[edit] Brands
[edit] Spitfire
Spitfire is a wheel company founded in 1985.[1] It features a large team of pros including Erik Ellington, Eric Koston, Mark Gonzales, Daewon Song, Kevin Long,Kyle Bower,Tony Trujillo Anthony Van Engelen, Dustin Dollin, and Brandon Jenkins
[edit] Real Skateboards
Real Skateboards is a board company that was founded by Guerrero and Thiebaud. They are guaranteed against defects, but not breakage. Past members include Mark Gonzales, Cairo Foster, Nate Jones, Coco Santiago, and Matt Field. Current Pros include Peter Ramondetta, JT Aultz, Dennis Busenitz, Nick Dompierre, Max Schaaf, Ernie Torres, and Keith Hufnagel.
[edit] Krooked
Krooked is a board company headed by Mark Gonzales. He previously rode for Real before starting his own company under Deluxe. The pro team consists of Gonzales, Dan Drehobl, and Bobby Worrest. Their Amateur team also includes Nike SB team rider David Clark and Brad Cromer. They are noted for their guest boards, where they release limited runs of pro decks for riders that ride for other companies, as well as guest artist decks, including graphics by Robert Williams, Mike Giant, and others.
[edit] Antihero
Antihero (sometimes spelled Anti*Hero) is a board company headed by Julien Stranger. The pro team includes John Cardiel, Frank Gerwer, Tony Trujillo, Peter Hewitt. Their most notable rider is John Cardiel.[2] oijiugbtcfsxwaqazszwswsdxddedcfcrfrvgvgtgbhbyhynjnujukmkmkikloll,l,.;.;;p;p/'/'/'['['
[edit] Thunder Trucks
Thunder Trucks is the oldest company in the Deluxe roster, dating back to 1986, before Deluxe was in existence.It is one of the few made in the USA. Independent, Grind King, Venture, and Tracker are other trucks made in the US. They offer their truck in two height profiles, low and high. They popularized the pro truck, offering trucks with custom pro-designed colors and graphics. Many other truck companies have followed suit and now offer pro trucks, including Venture, Tensor, Destructo, Krux, and Ruckus.
[edit] References
- ^ Spitfire's Champion - Transworld Business Magazine
- ^ Industry News August 1999 - Transworld Business Magazine