Decision Earth
From Wikipedia, the free encyclopedia
Decision Earth was a series of highly controversial claims on waste disposal, mining and forestry issues which was distributed by the Procter & Gamble corporation to roughly 75,000 schools in the United States. This utilization of corporate propaganda lead to numerous complaints and the material is no longer distributed in the US. Distribution to Canadian schools has not been discontinued.
Procter & Gamble, the manufacturer of many common household chemical products, argued in their material that disposable diapers are no worse for the environment than cloth diapers. This claim was based on "scientific" studies funded by Procter & Gamble, the world's largest manufacturer of disposable diapers, and this conflict of interest was not mentioned in their material. It also described waste-fuelled incineration processes where energy is recovered, as "thermal recycling," without describing any of the toxic emissions that would naturally result.
They also made positive claims of the logging industry saying: "Clear cutting removes all trees within a stand of a few species to create new habitat for wildlife... Clear cutting also opens the forest floor to sunshine, thus stimulating growth and providing food for animals." The argument, essentially states that destroying the natural habitat of animals is in fact beneficial, though no independent scientific evidence supports this.
