Daniel Kleinman
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Daniel Kleinman is a British television commercial and music video director who is also the current title sequence designer for the James Bond series of films, starting with 1995's GoldenEye and including the latest, 2006's Casino Royale.
Prior to Bond, Kleinman had directed music videos for artists such as Madonna, Fleetwood Mac, Paula Abdul, Wang Chung and many others. His 1989 James Bond-inspired video for Gladys Knight's title song to Licence to Kill led to him being chosen as the replacement for regular Bond title designer Maurice Binder after his passing in 1991. In addition to the titles, Kleinman also directed the music video for Sheryl Crow's Tomorrow Never Dies title song.
Kleinman has also directed many television commercials for companies ranging from Smirnoff's Sea and Guinness' noitulovE, to pieces for Levi's, Johnnie Walker, Durex and Audi.
[edit] James Bond
Kleinman's appointment as Bond title designer has placed greater emphasis on the use of modern technologies (such as computer generated images) into the creation of his title sequences, as well as a greater emphasis on the integration of elements of each film's respective plots within them.
For example, the titles for GoldenEye features the appearance of a two-faced woman, an allusion to the god Janus and the name of a terrorist organisation in the film. The sequence also includes imagery of women tearing down Soviet monuments and destroying communist iconography, which bridges the gap between the cold open set during the Cold War and the remainder of the film, set after the fall of the Soviet Union.
Die Another Day further integrated plot elements by advancing the plot by illustrating Bond's torture and imprisonment by his North Korean captors. The titles for Casino Royale were also unique in that they replaced the characteristic silhouettes of naked women used in earlier sequences with stylised card game symbolism.
