User:Damian Sim

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Developed profession in flavour branding at Provocachic, where Sim is designated as a flavour impressionist. Sim is also the resident expert in cocktail recipe design at New York-based The Culinary Media Network.

Provocachic^sm: "what would your story taste like?"

The premier “Flavour Impressionist”, Provocachic^sm specializes in evocative bespoke cocktails in its signature chic & provocative style. Inspired by the art form that challenged perceptions - Impressionism, a style that captures the essence of transient moments in unconventional compositions.

Our recipe design conjures a sensory glimpse through flavours and a personal story, reflecting personality, memories & emotions, social & cultural elements, et cetera. Enigmatic stories are weaved onto this culinary canvas, connecting emotionally on an intimate level through each intuitive concept & recipe.

Ever inquisitive, both classics and innovations are constantly studied and explored, including unrelated fields. Broadening the imagination, this approach also allows for more surprising depth and twists in the designs. The process includes interviews and research spanning at least five weeks.

To whom might this unique medium for emotional resonance appeal? Loved ones, brands and hospitality establishments – explore these bespoke epicurean cocktails as an intriguing hospitality experience, as an emotional branding touch point, or as a meaningful gift.

FLAVOUR BRANDING

Imagine communicating your brand personality in a chic cocktail, and through a story that specifically appeals to your target market. More than just signature cocktails that reflect the heart of your establishment, think brands of products, services and companies. The latter would benefit from this avant-garde style of building relationships between brand experiences and people.

Some Sample Projects:

“Midnight Pearl” – for Italian luxury icon La Perla

“Pure Platinum” – for a leading American credit card brand

"Pan-Asian Cosmo" – Rojak, 5 Elements and 6 tastes, all in an enamel mug.

“SummerBloom” – for a leading American financial services MNC

EVOCATIVE BESPOKE RECIPES

Today, the term bespoke refers to items and services of the highest level of customisation, often of exquisite quality and much appreciated by the sophisticated soul. Provocachic^sm answers the provocative question, “what would your story taste like?”

"Candle in the Wind" - What would the story of Marilyn Monroe taste like?

“… For Mercy has a human heart,

Pity a human face,

And Love, the human form divine,

And Peace, the human dress. …” The Divine Image, by William Blake (1757-1827).