Communication planning
From Wikipedia, the free encyclopedia
This article does not cite any references or sources. (November 2007) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. |
Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how.
A communication plan includes:
Many agencies, PR, Advertising and Media alike claim to have this capability.
Some that do are mediaedge:cia, razor and naked communications