Chex
From Wikipedia, the free encyclopedia
- This article is about the brand of cereal. For the Peterborough, Ontario TV station, see CHEX-TV. For its sister station in Oshawa, see CHEX-TV-2. For the credit reporting agency, see ChexSystems.
Chex is a brand of breakfast cereal now manufactured by General Mills. It was originally owned by Ralston Purina, and the Chex name reflects the "checkerboard square" logo of Ralston Purina.[citation needed] The product was sold to General Mills in 1997. For many years, advertisements for the cereal featured the characters from Charles Schulz's "Peanuts" comic strip.
Its flavors include:
- Wheat Chex Cereal
- Corn Chex Cereal
- Rice Chex Cereal
- Strawberry Chex Cereal
- Multi-Bran Chex Cereal
- Honey Nut Chex Cereal
- Frosted Mini-Chex Cereal
- Chocolate Chex Cereal
- Chex Morning Party Mix
Chex is also known as the basis for a baked snack called Chex Mix. Chex Mix recipes were regularly featured on Chex cereal boxes, and later, commercially prepared Chex Mix snacks began to be sold in supermarkets. Chex can also be used to make a chocolate snack called Puppy Chow, also called Chex Muddy Buddies
[edit] Video game
Chex was featured in a first person shooter video game entitled Chex Quest, in which the player takes on the role of a Chex Warrior clad in Chex Armor. The game is a modified version of DOOM's IWAD (graphics, sounds, levels, etc.) and executable. A sequel, named Chex Trek, uses a modified Doom 3 engine.
