Caltex
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Caltex is a petroleum brand name of Chevron Corporation used in more than 60 countries in the Asia Pacific region, the Middle East, and southern Africa.
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[edit] History
Caltex began in 1936 as the California Texas Oil Company, a joint venture between The Texas Company (later named Texaco) and Standard Oil of California (later named Chevron) to market oil from newly gained concessions in Saudi Arabia. It was renamed Caltex Petroleum Corporation in 1968. The two parent companies merged in 2001 to form ChevronTexaco (renamed Chevron in 2005) and Caltex remains one of its major international brand names.
[edit] Australasia
When the American military provisioning organisation moved into Australia in 1942 during the Second World War, they had prohibitions against contracting for petroleum and other services from foreign companies, but had to have at least two tenders for any contract. Because Mobil was the only American petroleum company operating in Australasia at that time, there was a dilemma that was only resolved when the United States Department of War convinced Standard Oil of California and Texaco to set up a joint venture in Australia and New Zealand.[citation needed] In 1995 it merged with Ampol with most Ampol stores being rebranded as Caltex.
[edit] Australia
Caltex operates the largest oil company retail network in Australia with an estimated retail market share of more than 30%.
[edit] Fuels
Petrol
- Regular Unleaded (91 octane)
- Bio E10 Unleaded (91 octane with up to 10% ethanol)
- Vortex Premium (95/96 octane)
- Vortex 98 (98 octane)
Most sites stock all of these products, however Bio E10 Unleaded is the least common.
Diesel
- Diesel
- New Generation Diesel (up to 2% biodiesel)
- Vortex Diesel (premium diesel)
Each site only sells one of these 3 products.
Autogas
Autogas is available at selected sites.
[edit] Convenience stores
Caltex branded sites can have any of the following types of convenience stores.
Star Mart: A large store containing a bakery, coffee, pizza and hot food as well as convenience items and an ATM. Toilets are usually located inside. Usually open 24 hours.
Star Shop: A smaller store with just convenience items and pre-packaged foods and limited operating hours.
Woolworths: Sites that accept the 4 cpl discount offer from Woolworths. Shops are branded as Woolworths. Most are the same as a Star Mart, but some are the size of a Star Shop.
[edit] Woolworths joint venture
In 2003 Caltex Australia entered into a joint venture agreement with large supermarket retailer Woolworths Limited,[1] to counter the launch of a similar fuel discount offer launched by rival Coles Group. Woolworths' existing "Plus Petrol" service stations received Caltex branding and, similarly, Caltex service stations received Woolworths branding—the joint venture outlets became Caltex Woolworths. However this was the case only with certain Caltex service stations close to Woolworths supermarkets and many remain unassociated with the fuel discount offer. In Victoria, Woolworths Supermarkets are known as Safeway and Caltex Woolworths trades under the Caltex Safeway brand.
[edit] References
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This article does not cite any references or sources. (December 2006) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. |
- ^ Woolworths Limited, Caltex Australia Limited (2003-08-21). "Woolworths and Caltex Work Together in Petrol". Press release. Retrieved on 2007-09-17.
