Bartle Bogle Hegarty
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Bartle Bogle Hegarty (BBH) is a British advertising agency, responsible for some of the more notable advertising campaigns of the last twenty years. The company was founded by John Bartle, Nigel Bogle & John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon Sherwood. In 1997, Leo Burnett Worldwide purchased a 49 percent share in BBH; that share is now held by the Publicis advertising group.
It has just six offices worldwide - London, New York, Singapore, Tokyo, Sao Paulo and Shanghai. BBH employs more than 800 staff globally. The agency has worked for global brands including Audi, Vodafone, Levi Straus, British Airways, Johnnie Walker, Omo/Persil & Axe/Lynx.
The company was responsible for commercials such as Levi’s ‘Laundrette’, and Levi's ‘Flatbeat’ featuring Flat Eric, a small yellow puppet. They were also responsible for 'Vorsprung durch Technik' for Audi, ‘The Axe (Lynx) Effect’ for Unilever and ‘Keep Walking’ for Johnnie Walker.
BBH has been Agency of the Year twice at Cannes, and has won 32 IPA Effectiveness Awards since 1988. BBH London was Campaign magazine’s 2005 UK Agency of the Year, an honour it also held in 1986, 1993, 2003 and 2004. In the USA, Advertising Age recently voted BBH Global Network of the Year and, in Singapore, Ad Asia has chosen BBH as its Agency of the Year for the region.
In 2006, BBH opened what it called the first virtual advertising office in Second Life.[1]
[edit] References
- ^ Carter, Meg. "BBH launches virtual advertising agency", The Guardian, 2006-29-09. Retrieved on 2007-01-06.
