Ausway
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Ausway Publishing Pty Ltd | |
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Type | Private |
Founded | 1966 |
Founder | Merv Godfrey, Iven Mackay |
Headquarters | Mount Waverley, Victoria, Australia |
Industry | Publishing |
Products | Maps |
Services | Cartography |
Website | www.ausway.com |
Ausway is an Australian cartography and publishing company that produces comprehensive street directories and maps. In addition to its directories, Ausway also produces laminated, folded and rolled maps of varying sizes and formats, 200dpi digital map images, and index data. Ausway markets a satellite navigation unit loaded with their mapping data, branded as Navway.
Contents |
[edit] History
Seeking a higher quality street directory for Melbourne, Merv Godfrey and Iven Mackay began drawing maps by hand[1] for their proposed directory in 1961.
Having produced road maps for petrol stations in the 1960s in his spare time, Godfrey took 12 months leave from his employer, the Government of Victoria's State Electricity Commission, to work on the directory. Godfrey resigned from his job, and worked with his wife to complete the publication.[2] In a second-hand Morris Minor car, Mackay took the drawn maps and drove around checking each road and detail to confirm them.[1]
After five years of meticulous research and pen-and-ink drawing, their maps were ready for publication. The first edition of Melway was released in May 1966 with a $2.50 price tag.[1] Being twice as expensive as its nearest rival, critics dismissed it as too expensive, however the directory's higher quality prevailed and it sold well, especially after receiving publicity from Graham Kennedy on the popular In Melbourne Tonight television variety show's "New Products" segment. The directory was embraced by local residents – the word "Melway" quickly became a household name for "street directory".
With continuing success, the company grew from Godfrey's private residence in Malvern,[2] to an office location in Mount Waverley in 1985.[1]
In 1991, Melway Holdings changed its name to Ausway Publishing,[3] and expanded into Sydney in 1993 with the launch of the Sydway directory, and into Brisbane in 2005 with the Brisway.
[edit] Directories
Current directories produced by Ausway are:
- Melway – Greater Melbourne (35th edition, released 10 August 2007[4])
- Melway Large Print Edition – a larger, A3-sized version of the current edition
- Sydway – Greater Sydney & Blue Mountains plus Central Coast (14th edition, released 19 May 2008[4])
- Brisway – Greater Brisbane, Sunshine Coast & Gold Coast plus Toowoomba (3rd edition, released 15 October 2007[4])
A separate directory covering the Central Coast, New South Wales, was integrated in the Sydway directory since its 13th edition.
[edit] Online mapping
Ausway's directory products are searchable online through Singapore-based Virtual Map's street-directory.com.au site. The advertisement-supported site is in competition to WhereIs, a site by Sensis, the advertising and directories arm of Telstra Corporation. Sensis owns Universal Publishers' UBD directories, rivals to Ausway's publications, and use that mapping data in their WhereIs site.
[edit] References
- ^ a b c d Ausway Corporate Website > Our Community > History > Melway. Ausway Publishing. Retrieved on 2007-12-25.
- ^ a b "Impression" (PDF), McPherson's Printing Group, Summer 2001, p. 5. Retrieved on 2007-12-25.
- ^ ASIC Free Company Name Search. Australian Securities & Investments Commission. Retrieved on 2007-12-25.
- ^ a b c Ausway Corporate Website > Products > Product Release Dates. Ausway Publishing. Retrieved on 2007-12-25.