Aftonbladet TV7
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| Aftonbladet TV7 | |
|---|---|
 |
|
| Launched | October 9, 2006 |
| Owned by | Aftonbladet |
| Audience share | ~0.1% (Sep '07, [1]) |
| Country | Sweden |
| Headquarters | Stockholm |
| Formerly called | Storstads-tv (working title) Aftonbladet TV |
| Website | http://www.aftonbladet.se/tv7/ |
| Availability | |
| Terrestrial | |
| Digital terrestrial | Channel 55 |
| Satellite | |
| Canal Digital | |
| Viasat | |
| Cable | |
| Com Hem | Channel 40 |
| Tele2Vision | |
| Canal Digital | |
| IPTV over ADSL | |
| Canal Digital | |
| Telia Digital-tv | Channel 108 |
Aftonbladet TV7 is a commercial television channel in Sweden, owned by the newspaper Aftonbladet. The channel launched as Aftonbladet TV7 on October 9, 2006.
The channel was based on the webcasting service that was launched on Aftonbladet.se a few years earlier.
Aftonbladet applied for a license to broadcast a channel with the working title "Storstads-tv" ("City TV") unencrypted in the Swedish digital terrestrial television network in the autumn of 2005. During the process of reviewing the licenses, Storstads-tv teamed up with Axess TV of the Ax:son Johnsson Foundation. In February 2006, Aftonbladet were granted a license to broadcast on Weekdays. Axess TV would broadcast in the Weekends.
Broadcasting trials started on May 29, 2006 with the name "Aftonbladet TV". During this period, the schedule consisted almost solely of content from the webcasts and reruns.
The full launch as TV7 occurred on October 9, 2006. Within a few weeks the channel launched on satellite from Canal Digital and Viasat and digital cable from Com Hem. The schedule now started at 5 p.m. with continuous live news, weather and entertainment news to 9 p.m. when other programming took over. With the launch of TV7, Aftonbladet adjusted their TV guide by introducing TV7 next to the five largest channels.
In January 2007 the channel was changed slightly by introducing sports to its newscasts and adding some new programmes.
The CEO Stephen Mowbray decided to leave the channel in April 2007. He was replaced by Helena Westin. In August 2007 it was announced that Schibsted intended to sell TV7. The ratings had remained very low and advertising sales never caught up, meaning that Aftonbladet suffered heavy losses from both TV7 and the free newspaper Punkt SE. Aftonbladet would now concentrate on the web television service on their website aftonbladet.se. [2]
On October 24, 2007 it was announced that Aftonbladet would give away the responsibility for TV7 to the venture capital firm C4 Partners. It was reported that until September 30, the channel had an operating loss of 71 million Swedish kronas. [3] An immediate change was that the news department was shut down the same evening and would be replaced by short news updates without hosts the next day. [4] C4 Partners intends to give the channel a new profile and change it from a free-to-air channel into a pay channel. [5]
[edit] References
- ^ Månadsrapport September 2007, Mediamätning i Skandinavien, <http://www.mms.se/manrapp/Månadsrapport_2007-09.xls>
- ^ Magnus Helander. "Säljer TV7 i panik", Resumé, August 17, 2007.
- ^ Schibsted (October 24, 2007). "Aftonbladet gives away TV7". Press release.
- ^ Magnus Helander. "Nyhetsankaret sågar Aftonbladets ledning", Resumé, October 24, 2007.
- ^ Henrik Widell. "Riskkapitalister tar över TV7", Dagens Media, October 24, 2007.
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