Adrian Flux Insurance

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Adrian Flux Insurance is a large insurance broker, which employs around 370 staff and is based at East Winch Hall, 7 miles east of King's Lynn in Norfolk.

The company is best known for its car insurance operations. Over the years Adrian Flux Insurance has developed a reputation for insuring vehicles which might be hard to insure elsewhere. In 2007 Adrian Flux was voted the most improved car insurance company by 30,000 readers of Auto Express magazine, rising to 17th in their annual survey.

Adrian Flux insurance was initially established in 1973, in a small office in King Street, King's Lynn. The founder of the company, the eponymous Adrian, was a kit car enthusiast, and when he had trouble finding insurance for himself, approached various insurance underwriters to create insurance schemes which would enable others in similar situations to his own to obtain insurance. The company soon acquired a reputation within the tight-knit kit car community, and grew significantly over subsequent years by adding further specialist schemes to fill various other gaps in the insurance market that had been overlooked by the direct writers.

Further prominence came in the mid 90's as the company offered insurance to the burgeoning modified car culture in the UK and also offered comparatively affordable insurance rates to the so called "boy racer" community - young owners of powerful cars. This subculture, supported by magazines such as Max Power (magazine), Fast Car and Redline, is the market that is now associated with Adrian Flux in the minds of a large number of people.

In 1990 a specialist motorcycle insurance division was set up, which has subsequently developed into the Bikesure brand.

Adrian Flux is also known for the promotional girls, known as the Flux Babes, they take to various car and bike shows. The girls are notable for the fact that they actually work for Adrian Flux in a 'normal' insurance job, in contrast to other companies at these events who usually hire in models from agencies.