ACORN (demographics)
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ACORN (acronym for A Classification Of Residential Neighbourhoods) is a geodemographic information system categorising all United Kingdom postcodes into various types based upon census data and other information such as lifestyle surveys. It was developed by Richard Webber of CACI Limited, who also developed the competing MOSAIC system, and is sold to businesses, health and local authorities typically for marketing and planning purposes.
The population is divided into 5 categories from Wealthy Achievers (25.1%) to Hard Pressed (22.4%). They are also broken down into 17 categories from Wealthy Executives (8.6%) to Inner City Adversity (2.1%) and into 57 categories from Wealthy Mature Professionals, Large Houses (1.7%) to Multi-Ethnic, Crowded Flats (1.1%).
[edit] External links
- CACI Limited web site
- ACORN web site
- UpMyStreet: with ACORN profiles
- Acorn in the Press: The Guardian
- Acorn in the Press: The Telegraph
- Acorn and the British Crime Survey
- Acorn for Blackburn local authority
- Brent Council Acorn applied to school pupil database
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