Abbey Stadium

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The Trade Recruitment Stadium
The Abbey

Full name	The Trade Recruitment Stadium
Location	Cambridge, England
Built	1923
Opened	1932
Owner	Bideawhile 445 Ltd
Operator	Cambridge United F.C.
Surface	Grass
Tenants	Cambridge United F.C. Cambridge Regional College F.C.
Capacity	9,617
Field dimensions	110 x 74 yards^[1]

The Abbey Stadium, known as The Trade Recruitment Stadium for sponsorship reasons,^[2] is a football stadium in Cambridge, England. It has been the home ground of Cambridge United F.C. since 1932, and currently has a maximum capacity of 9,617 spectators. Since 2006 Cambridge Regional College F.C., Cambridge United's feeder club, have also played their home games at The Abbey.

The first match ever played at the Abbey was a friendly against a team from Cambridge University Press on 31 August 1932. The record attendance at the ground (14,000) was also for a friendly, against Chelsea to mark the first use of the ground's new floodlights on 1 May 1970. This was the first time an English League ground's record crowd had turned out to watch a friendly.

1 History
2 Current stands
3 Non-football events
4 References
5 Source
6 External links

[edit] History

Abbey United (as the club were then known) had moved to Parker's Piece at the start of the 1930–31 season. Despite the special significance of Parker's Piece in the history of football, it being the first place where the Cambridge Rules were played out, the lack of spectator capacity and disruption caused during games meant this move was not a successful one.^[3]

Henry Francis, then president of the club, offered United a lifeline in 1931 when he donated land he had acquired to the club, and erected a grandstand and changing rooms on it. This land, where United have been resident since, was close to one of the club's former grounds (known as the Celery Trenches) where, with the approval of the Cambridgeshire FA, the club played while the new ground was being prepared.^{[citation needed]} The first match at the newly constructed Abbey (though it was not known as this until 1961) was played with no grandstand, which would not be opened until March 1934, and subsequent stands were constructed between a period of many years up until 1954 when the final terrace, on the west of the ground (now the 'Habbin Stand'), was completed.^{[citation needed]}

Much redevelopment has occurred since including the redevelopment of the main stand to include a roof and extra seating and, most recently, the erection of a new all-seated stand at the south of the ground to replace the original open terrace that had stood there since 1966. Despite planning permission being granted for further development, as part of the same scheme, at the north end of the ground (including an 86-bedroom hotel, retail space, new offices and a new supporters club), financial difficulties meant this has yet to be entered into.^[4] In the 1991-92 season, Cambridge were challenging for promotion to the forthcoming new Premier League and were faced with the prospect of changing Abbey Stadium into an all-seater venue, as all teams in the highest two divisions of the English league were obliged to be all-seater by 1994 due to the changes in legislation that followed the Hillsborough disaster of 1989. But due to Cambridge's subsequent decline (they were back in the lowest division of the Football League within four years) meant that the ground has changed very little in the last 15 years.

The same financial difficulties meant the Abbey Stadium land, donated to the club by Henry Francis in 1931, was sold to then director John Howard's company Bideawhile 445 Ltd in December 2004.^{[citation needed]} Although the club confirmed in January 2006 it had "reached an agreement in principle" to buy back the ground, this has not yet happened, but is seen as crucial in safeguarding its long term financial security.^{[citation needed]} Also in January 2006, John Howard announced plans to move out of the Abbey Stadium to a new purpose built stadium in Milton.^[5] These were criticised by fans as risking the club's identity by moving out of the city and, despite Howard describing them as crucial to the club's future, little else has been heard of them since.

In April 2008, the club announced that for the first time, the corporate naming rights in the stadium had been sold. Although the club's Chief Executive Norman Gautrey acknowledged that the fans would 'mourn the passing' of the Abbey Stadium name, it was stated to be crucial to the club's finances given the high annual rent on the ground.^[2] Trade Recruitment began a five-year sponsorship deal on 1 May 2008 for a total fee of £250,000.^[6]

[edit] Current stands

The North Terrace

The Main Stand — a single-tier, all-seater stand running the length of the east side of the pitch.
The Habbin Stand — a single-tier, all-terraced stand, opposite the Main Stand and named after Harry Habbin, a famous fan from the Club's early days.
The North Terrace — a single-tier, all-terraced stand running three-quartes of one end of the pitch, known among fans as the Newmarket Road End (as this is the road it backs onto).
The Marston's Smooth South Stand — a single-tier, all-seater stand, opened in 2002. Previously known as (officially, but not often) the 'Heritage Conservatories Stand' after the company won a competition to sponsor the stand in early 2004, but now named after title sponsors Marston's who announced a 10-year sponsorship deal with Cambridge in August 2007. This stand is commonly used to seat away supporters.^[7]

The club planned to redevelop the ground (including building an all-seater stand on the North Terrace with new accommodation for the club's staff and incorporating a medium-sized hotel and new function room into the site), but after a series of financial crises, the club sold the ground in November 2004 to Bideawhile Ltd, a company partly owned by Cambridge United director John Howard, on a sale and lease back scheme for a reported GBP 2 million. The club's supporters have since launched the Cambridge Community Stadium Trust^[8], which is striving to buy back the ground, a step that is seen as necessary to secure the club's long-term fiancial security.

The stadium's frontage, often criticized for negatively portraying the stadium, was refurbished during late June and early July 2007^[9]. This involved recladding portacabins that serve as Cambridge United's offices and general maintenance of the stadium's car park.

[edit] Non-football events

On Friday 26th and Saturday 27 May 2006 the Abbey Stadium hosted Cambridge's first major outdoor pop concert under the title Abbey Aid. The capacity of the ground was, however, reduced for this event to around 7,000, all of which was standing accommodation on the pitch. This was due to a failure to gain a safety certificate for the ground's stands as they were built without dynamic loading protection, a necessary feature for stands at a music concert. However, the concerts only attracted approximately 1,000 paying spectators on each night - well short of the numbers the organisers had anticipated - and the events ended up losing money.^[10]