Stream Energy
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Stream Energy is a retail electricity firm active in the Texas deregulated power sector and headquartered within the InfoMart building in Dallas. Stream Energy focuses primarily upon recruiting (on a network marketing basis) and servicing residential power customers located within Texas jurisdictions that permit consumers the ability to choose their own electricity providers.
| Stream Energy | |
|---|---|
| Type | Privately held |
| Founded | 2004 |
| Headquarters | Dallas, Texas |
| Key people | Rob Snyder, Chairman Chris Domhoff, Managing Director Lisa Holliday, Managing Director Pierre Koshakji, Managing Director Alex Rodriguez, Managing Director |
| Industry | Retail electricity provision |
| Employees | 290 (June 2007) |
| Website | [1] |
Contents |
[edit] History
Stream Gas & Electric Ltd. (d/b/a Stream Energy) was founded in August 2004 in response to the deregulation of the Texas electricity market by the mandate of the Texas state legislature. Stream Energy was licensed as a Retail Electrical Provider by the Public Utilities Commission of Texas on January 21, 2005 (license number 10104) and formally began operations through the initial enrollment of electricity customers on March 7 2005.
[edit] Competitive landscape
Since the onset of deregulation in 2002, the regional ex-utility companies active in the Texas power market -- i.e., TXU Energy in north Texas, Reliant Energy in southeast Texas and Direct Energy in coastal and west Texas -- continue to retain roughly 60% of their pre-deregulation former monopoly residential bases. Stream Energy competes for customers throughout Texas against these incumbent power retailers as well as other other start-up electricity providers such as Gexa Energy of Houston and Green Mountain Energy of Austin.
[edit] The Ignite organization
Local meetings known as “Business Presentations” held to introduce invited parties to the Ignite concept are conducted throughout Texas at more than 80 venues on a weekly basis. Independent Associates also maintain Ignite internet-based "homesites" that serve as informational web forums for the education and training of Ignite Associates. Website also provides an easy access line for customers to switch their electricity to Stream Energy.
Since its first promotional event held on 27 January 2005, Stream Energy has attracted through this Ignite organization more than 90,000 independent associates which, in turn, focus on recruiting principally individuals from within their "warm market" (family, friends and acquaintances) as prospective electricity customers and future sales agents. This use of network marketing allows Stream Energy to grow their business without expensive advertising campaigns. The money saved on advertising is shared with the independent associates which encourages them to increase their organization. This in turn drives more customers to sign up for service. As of June 2007, Stream Energy's enrolled customer base was approximately 5% or 280,000 of the Texas households and businesses able to choose their electricity supplier.
[edit] See also
[edit] External links
[edit] Firm information
- Stream Energy website
- Ignite website
- Stream Energy senior management
- How the Stream/Ignite marketing system works
