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KBTT - Wikipedia, the free encyclopedia

KBTT

From Wikipedia, the free encyclopedia

KBTT
City of license Haughton, Louisiana
Broadcast area Shreveport-Bossier City Metropolitan Area/Ark-La-Tex
Branding "103.7 Tha Beat"
Slogan #1 For Hip-Hop
Frequency 103.7 (MHz) (Also on HD Radio)
Format Mainstream Urban
ERP 6,000 watts
Class A
Callsign meaning K BeaT T
Owner Access.1
Website http://www.1037thabeat.fm

KBTT is a radio station licensed to Haughton, Louisiana and broadcasting to Shreveport with a Mainstream Urban musical format. Broadcasting on 103.7 FM, it is owned by Access.1.

Around the late 1990's to early 2000 KBTT, originally called "K-103 Tha Beat," was launched with a Rhythmic Contemporary format originally as one of the first competitors to KMJJ. KBTT's sister station KDKS was launced at the same time as an Urban Contemporary format. But once KDKS turned its format over to Urban AC to compete with newcomer KVMA (KMJJ's sister), KBTT tilted its format over to Mainstream Urban since Shreveport-Bossier City market has a huge African American population to support it as opposed to rhythmic. It is the syndicated home of the Russ Parr Morning Show and the Wendy Williams Experience in the afternoons.

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