Intel Viiv

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Viiv (IPA: /ˈvaɪv/, rhymes with five) is a platform initiative from Intel similar to Intel's Centrino and vPro. Initially (through release 1.7) was a collection of computer technologies with a particular combination of Intel ingredients to support a "media PC" concept. Intel also provided the Media Server as the core software stack on the PC to support "media" distribution through the home.

Viiv Technology

Original logo	2008 New logo

1 Marketing
- 1.1 Release history
2 Features
3 Competition
4 Digital Rights Management
5 Media discussion
- 5.1 News and reviews
- 5.2 Criticism
6 Intel corporate links
7 See also
8 References

[edit] Marketing

With Viiv until 2007, Intel attempts to become the center of electronic-based home entertainment. Intel is repeating the marketing model for the very successful Centrino platform, which was their first branded platform. Until recently reported by several online tech news website ^[1], the Intel Viiv brand will be "de-emphasized" and come after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.

There will be no additional releases beyond 1.7.1 of the media server product. Viiv attempted to become the center of electronic-based home entertainment by focusing on Core 2 processor centric technology.

[edit] Release history

The platform was originally codenamed East Fork and received some press coverage under this name.^[2]^[3]^[4]

Viiv Media Server 1.0 was released on January 5, 2006 during the 2006 Consumer Electronics Show (CES) with initial partner agreements with ESPN, Movielink, T Mobile, TiVo, Yahoo, AOL, Napster, Virgin Records, Gametap, Adobe, Google, DirecTV and Pinnacle. Initially, Viiv is a particular combination of CPU, mainboard chipset, software, Digital Rights Management and network card. It is intended for primary use as an in-home media and desktop platform with the ability to operate as a normal PC or as a hardware media player/centre - running applications, playing DVDs, CDs, MP3, photographs and games as well as subscription-based, DRM-restricted content such as LOVEFiLM, Napster and SKY.

Viiv 1.5 has updated features including matrix storage, integrated Media Server and support for Digital Media Adaptors.

Viiv 1.6 has the same functionality of version 1.5 and supports Microsoft Windows Vista Home Premium and Ultimate, 32-bit versions.

Viiv 1.7 has an improved user interface, enhanced media features, simplified network map with ability to edit device settings and resolved issues. There will be no more versions of Viiv Mediserver product, as development has moved from focusing on media products to focus on delivery of Intel Core 2 processors in 2008.

[edit] Features

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To be certified as a Viiv-technology based, PCs will all feature dual-core or quad-core processors:

Alongside one of the following chipsets:

Intel 975X Express, 955X Express, 945G Express, 945P Express, 945GT Express, P965 Express, G965 Express or
Mobile Intel 945GM Express Chipset

And one of the following network adapters

Intel PRO/1000 PM, PRO/100 VE, or PRO/100 VM

Some of the other features for Viiv PCs include:

Intel Matrix Storage Technology for setting up a RAID 0, 1, 5, or 10 array.
Support for up to 1080i high-definition television
Optional Integrated Media Server (IMS) - software designed to allow other portable devices in the same network.
64-bit processor ^[5] running a 32-bit operating system.
Gigabit ethernet controller (only with Intel PRO/1000 PM Network Adapter)
Integrated digital video recorder (DVR)
Optional TV tuner
At least 5.1 channel audio, up to 7.1 audio
Intel's Quick Resume technology: allows on and off in a few seconds like a normal VCR or DVD player (Viiv 1.5 and prior versions)
Windows XP Media Center Edition with Update Rollup 2 or Windows Vista Home Premium or Ultimate, 32-bit versions.

As of March 2006, Viiv PCs started at approximately US$700.

[edit] Competition

On the entertainment front, AMD is attempting to directly compete with Viiv through AMD LIVE!^[6]. AMD LIVE! is focused on the Athlon 64 X2 CPU, Windows Media Center Edition and a number of partners in the media and entertainment industry. AMD has not announced any compatible subscription services for films or games.

Further confusion to both Intel's Viiv and even more to AMD's LIVE! offering is the launch of Microsoft Live as a direct competitor to Google mail, maps, search and other offerings.

[edit] Digital Rights Management

The Viiv media platform included components that may be used by content owners to implement more tamper resistant DRM systems using features present in Intel's newest processor, the Core 2 Duo.

Although currently the TPM chip is being included in many new laptops and desktops, Viiv does not currently depend on it. The inclusion of TPM in future versions of Viiv is yet to be confirmed.^[7]. Currently, DRM systems work on Intel Viiv technology-based PCs just like they do any other electronic device. ^[8]

Users have traditionally had concerns over DRM systems, primarily things like vendor lock-in, but also concerns that a DRM system would lock content that was previously not restricted, such as store bought CDs. However despite current and past fears, the Viiv platform does not add DRM to media content, and will play back open, unencrypted formats just like any other computer.^[9]. Program execution is also not altered and specific programs are not prevented from running, which means that systems can operate peer-to-peer networks such as BitTorrent, Kazaa and Soulseek without restriction.