Hans Beck
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Hans Beck (born 1929) was the German inventor of the toy Playmobil. He is thus often called "The Father of Playmobil."
Born in Thuringia, Beck grew up in the town of Zirndorf, beginning his toymaking career as a creator of little vehicles and figures for his younger siblings. Beck received training as a cabinetmaker but worked simultaneously on model airplanes, a product he pitched to the company Geobra Brandstätter. The owner of the company, Horst Brandstätter, asked him to develop toy figures for children instead.
Beck spent 3 years developing what became Playmobil. Beck conducted research that allowed him to develop a toy that would 1) not be too complex but 2) nevertheless flexible (unlike tin soldiers). The toy, at 7,5 cm, whould also 3) fit in a child's hand and 4) its facial design whould be based on children's drawings (large head, smile, no nose). "I would put the little figures in their hands without saying anything about what they were," Beck remarked. “They accepted them right away....They invented little scenarios for them. They never grew tired of playing with them."[1] Horst Brandstätter was not initially convinced of the viability of Beck’s idea, but allowed the inventor to continue developing the product.
The 1973 oil crisis made it possible for Playmobil to be considered a viable product. Rising oil prices imposed on Geobra Brandstätter (whose headquarters are at Zirndorf), for whom Beck worked as Head of Development, demanded that the company turn to products that required less solid plastic material (during the 1960s, the company had been producing hoola-hoops and large plastic toys). More had to be done with the plastic the company bought.
The company commissioned Beck to develop an entire series. "Playmobil is a toy that doesn't impose specific play patterns on children," Beck has remarked, "but rather stimulates their imagination."[2] The system of customizable toys, with its interchangeable parts, offered unlimited possibilities for re-combination and expansion.
In 1974, the company put the series on show in its display rooms. Initial visitors were reluctant to accept the toy. Nevertheless, the toy was shown at the International Toy Fair in Nuremberg, which was taking place that same year. The toy remained popular with children. A Dutch firm subsequently agreed to buy a whole year's production. Playmobil began to be sold worldwide in 1975.
The first Playmobil sets were of Native Americans, construction workers and knights. Beck once mentioned in an interview that a jumbo jet, alien figures, and dinosaurs should never be introduced as Playmobil sets; all three have been introduced into the Playmobil universe since that time.
Beck retired in spring 1999, just prior to the 25th birthday of the introduction of Playmobil.
During the World Expo 2000 in Hannover, Beck was among the 100 German personalities who were honored with a statue within the German Pavilion.
