Ferdinand Piëch

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Ferdinand Karl Piëch
Ferdinand Karl Piëch
Born	April 17, 1937 (1937-04-17) (age 71) Vienna, Austria
Occupation	Automobile Engineer
Known for	grandson of Ferdinand Porsche, Volkswagen Group

Ferdinand Karl Piëch (17 April 1937 in Vienna, Austria) is an automobile engineer and manager. He is a grandson of Ferdinand Porsche, and son of Louise Piëch (the sister of Ferry Porsche). He has thirteen children from four women.

Piëch graduated from the ETH Zurich, Switzerland in 1962, with a degree in mechanical engineering, having written a Master Thesis about the development of a Formula One (F1) engine. At the same time, Porsche was involved in F1 and developed an 8-cylinder for the Porsche 804.

Piëch was the winner of the award of Car Executive of the Century in 1999.^[1]

Contents 1 Biography 2 Engineering 3 Porsche ownership 4 References 5 External links

[edit] Biography

• 1963-1971 — At Porsche in Stuttgart, Germany, where he worked on the development of the Porsche 906 and following models that led to the successful Porsche 917
• 1972-1992 — At Audi in Ingolstadt, Germany, since 1975 manager of technological engineering, where he was responsible for the concepts of the Audi 80 and Audi 100. He also in 1977 began the development of a car for the World Rally Championship, the result was the four-wheel drive Audi Quattro. The engine used in the Quattro model was a turbocharged inline-5 cylinder unit. Piëch had a small engineering company in the time between leaving Porsche AG and joining Audi, and while there he developed a 5 cylinder in-line diesel engine for Mercedes-Benz. He picked up the concept again after moving to Audi, because there was a market demand for engines with more than 4 cylinders, but as this also had to fit into the front-wheel drive Volkswagen Passat/Santana, where the engine is mounted transversally, an inline-6 cylinder which would normally have been chosen could not be used as it would have been too long.
• 1993-2002 — At Volkswagen Group (Volkswagen AG), where he became Chairman and CEO, succeeding Dr. Carl Hahn. He retired from the Board of Management in 2002, but as Chairman of the Supervisory Board, he still serves in an advisory capacity.
• 2000-2002 — At Scania AB, where he became chairman.^[2] He retired from the management board in 2002 and succeeded as chairman by Bernd Pischetsrieder.

While head of Volkswagen Group, Piëch was known for his aggressive moves into other markets. He drove the Volkswagen and Audi brands upmarket with great success. Piëch also pursued other marques, successfully acquiring Lamborghini for Audi, and establishing Bugatti Automobiles SAS. His purchase of British Rolls-Royce and Bentley was more controversial. After successfully buying the Crewe, England carbuilding operation, VW was denied ownership of the Rolls-Royce name. Piëch later claimed that he only really wanted the Bentley brand, but at the time the loss of Rolls to rival BMW was widely seen as a major failure.

What was not a failure, however, was his effort to rescue Volkswagen in North America. Dr. Hahn's previous efforts to regain market share in the United States and Canada - which he had built up as the head of Volkswagen of America from 1958 to 1965 - were to no avail, but Piech helped reverse VW's fortunes by agreeing to the manufacture of the Volkswagen New Beetle, the introduction of which in 1998 gave Volkswagen of America a much needed momentum.

[edit] Engineering

At Porsche, Piëch triggered significant changes in the company's policy. For example, the position of drivers in race cars was moved from the left to the right, as this gives advantages on the predominantly clockwise race tracks. After making mainly small 2000 cc race cars that were supposed to be closely related to road cars, Porsche made a risky investment by unexpectedly building twenty-five 5000 cc Porsche 917, surprising the rule makers at the FIA. Even Ferrari had needed to sell his company to Fiat before making such a move. Always thinking big, Piëch started development of a 16-cylinder engine for the Can-Am series. It is probably no coincidence that his grandfather had developed a famous supercharged 16-cylinder engine for the Auto Union racing cars in the 1930s. Piëch was denied the chance to complete it, as a turbocharged version of the existing 12-cylinder was simpler, more powerful and very successful. Three decades later as CEO of VWAG, Piëch insisted on the very ambitious Bugatti Veyron, with a turbocharged W16-cylinder, 1,001 hp (746 kW) and 400 km/h (249 mph) top speed. These figures are close to, or even higher than those of the Porsche 917, and most current racing cars. Piëch was also behind the Volkswagen Phaeton luxury saloon, which was intended as a rival to other German luxury cars, but the sales of the model have been disappointing.

[edit] Porsche ownership

Piëch owns a significant share of Porsche, roughly 13%. In order to prevent discussions among the many family members, a policy was established in early 1972 that no Porsche family member is allowed to be involved in the management of the company. Even company founder Ferry Porsche, Piëch's uncle, only held a seat on the supervisory board of Porsche after the company's legal form was changed from a limited partnership to a private legal company. This made Piëch move to Audi after the foundation of his engineering bureau.

[edit] References

[edit] External links

• Volkswagen boss denies slush fund knowledge

v • d • e Dr. Ing. h.c. F. Porsche AG road car timeline, 1960–present
Type	1960s										1970s										1980s										1990s										2000s
	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9
Entry Level Sportscar						912											924																				Boxster (986)								Boxster (987)
	356									914													944										968														Cayman (987c)
911 Series					911											911 (930)														911 (964)					911 (993)					911 (996)						911 (997)
GT																			928
Supercar																											959										911 GT1								Carrera GT
SUV																																											Cayenne
Concept cars	356/1 · 114 · 695 · 901 · 989 · Panamericana · Panamera · Roxster
Motorsport	Porsche in motorsport · Porsche Supercup · 64 · 360 · 550 · 718 · 787 · 804 · 904 · 906 · 907 · 908 · 909 · 910 · 914-6 GT · 917 · 934 · 935 · 936 · 953 · 956 · 961 · 962 · GT1 · GT2 · GT3 · WSC-95 · LMP · RS Spyder
People	Ferdinand Porsche · Ferry Porsche · Ferdinand Alexander Porsche · Ferdinand Piëch · Wendelin Wiedeking
Tractors	Junior · Super
Other	Official Website · Porsche Design Group · Volkswagen Group · List of Porsche engines · Tiptronic · VarioCam

v • d • e Volkswagen Group (Volkswagen AG) (VWAG) brands, marques, companies, and subsidiaries Current Volkswagen Group companies, brands & subsidiaries Volkswagen (cars) • Audi AG • quattro GmbH • SEAT, S.A. • Škoda Auto • Lamborghini S.p.A. • Bentley Motors Ltd • Bugatti Automobiles S.A.S. • Volkswagen Commercial Vehicles • Scania AB • Volkswagen Group of America, Inc. • Electronics Research Laboratory • Volkswagen do Brasil • Volkswagen Group China Defunct Volkswagen Group brands Auto Union (now known as Audi) • Horch • DKW • Wanderer • NSU key people (former and current) Heinrich Nordhoff (former Managing Director) → Dr Kurt Lotz (former Chief executive officer) → Dr Rudolf Leiding (former Chief executive officer) → Toni Schmücker (former Chief executive officer) → Dr Carl Hahn (chairman emeritus) → Ferdinand Piëch (Chairman of the Supervisory Board) → Dr Bernd Pischetsrieder (former Chief executive officer) → Prof Dr Martin Winterkorn (current Chairman of the Board of Management) see also: list of Volkswagen Group platforms • list of VWAG petrol engines • list of VWAG diesel engines • discontinued petrol engines • discontinued diesel engines • TDI • SDI • Pumpe Düse • FSI • BlueMotion • DSG • ETKA • VAG-COM Founder: German Auto Association • Volkswagen Group corporate website • Autostadt