Disney Consumer Products

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Disney Consumer Products (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor, books and magazines to interactive games, food and beverages, stationery, electronics and animation art. The Disney Store, which debuted in 1987, also falls under DCP.

Under the leadership of Chairman Andy Mooney since 1999, DCP has shifted from strictly a licensed business model to a true consumer products company. Disney is the world's largest licensor with global retail sales of $23 billion for 2006¹.

DCP creates Disney-branded merchandise inspired by characters from "Snow White and the Seven Dwarfs" to more recent films like "Lilo & Stitch" and Disney*Pixar's "Finding Nemo" and "Cars." DCP also creates products from shows on The Disney Channel, including preteen programs "That's So Raven" and "Hannah Montana" as well as new preschool programs "Mickey Mouse Clubhouse" and "Little Einsteins."

Disney Interactive Studios (DIS) brings Disney franchises from film and TV to interactive games with franchises like Kingdom Hearts, one of the best selling games in Japan and in the U.S. Disney Interactive Studios will create and publish the company's first video game based on an original property, Spectrobes. Disney Interactive Studio's self published titles to date include A Nightmare Before Christmas, Chicken Little, and The Chronicles of Narnia.

In 2005, Disney Publishing Worldwide released "Fairy Dust and the Quest for the Egg" by Newbery Honor-winning author Gail Carson Levine. The novel spent more than 20 weeks on the New York Times bestseller list and is currently printed in 51 countries and 33 languages. "Fairy Dust" is the cornerstone of Disney Fairies, a new franchise that builds upon Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting fairy friends - each with an incredibly diverse talent, personality and look.

DCP products include a series of best-selling chapter books; small dolls and role play items; a Disney Fairies magazine in Europe; and a multi-category product launch planned throughout 2007.

Merchandise reaches more than 90 countries yearly and generated an estimated $23 billion at retail in 2006.

Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and animation art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery.

Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, Disney Interactive Studios, a leading developer and publisher of video games and interactive entertainment, and disneyshopping.com, the company's official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe.

DCP's origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. In 1932, Kay Kamen took charge of what then became Disney Licensing, setting the standard for character licensing within the entertainment industry.

Under the leadership of Chairman Andy Mooney, DCP has shifted from strictly a licensed business model to a true consumer products company focused on product innovation, creativity and quality, and building relationships with key retailers. Disney continues to reign as the world's largest licensor with global retail sales of $26 billion for 2007¹.

DCP creates Disney-branded merchandise inspired by characters from Disney's beloved animated films, including its first — Snow White and the Seven Dwarfs — to more recent films like Lilo & Stitch, Chicken Little and Meet the Robinsons, and Disney·Pixar's Finding Nemo, The Incredibles, Cars and Ratatouille. DCP also supports live-action films with imaginative merchandising programs including most recently the Pirates of the Caribbean franchise and Enchanted. Coming up, DCP will introduce bigger statements behind a rich collection of new animated films, including Disney·Pixar's WALL-E, as well as live-action films, including The Chronicles of Narnia: Prince Caspian.

DCP also has a sharp focus on the creation of products derived from Disney's television shows, including popular tween programs High School Musical, Hannah Montana and The Cheetah Girls as well as preschool programs Mickey Mouse Clubhouse, Little Einsteins and My Friends Tigger and Pooh and the popular boys series Power Rangers which airs on the Jetix TV block of ABC Family and Toon Town.

Disney Interactive Studios not only brings Disney franchises from film and TV to life through interactive games, it is creating new franchises like Kingdom Hearts, one of the best selling games in Japan and in the U.S. In 2007, Disney Interactive Studios created and published the company's first video game based on an original property, Spectrobes. To date, Disney Interactive Studio's self published titles include A Nightmare Before Christmas, Chicken Little, and The Chronicles of Narnia.

Two years ago, with the global publication of Fairy Dust and the Quest for The Egg, Disney Publishing Worldwide introduced readers to Tinker Bell's wondrous world and a cast of new friends in what became a New York Times best-selling title and the cornerstone of the Disney Fairies franchise. To date, over 300 Disney Fairies books have been published worldwide in 51 countries selling nearly six million copies, including the highly anticipated sequel to Fairy Dust, Fairy Haven and the Quest for the Wand which has quickly climbed best-seller lists. An array of products from apparel and toys to home décor and stationery has also extended storylines into many girls' homes. In 2008, girls will get an up close look at Disney Fairies as their world comes alive in the animated Disney DVD film, Tinker Bell.

Whether it's tiaras for little princesses, Pooh blankets for babies or digital music players for tweens, DCP is about The Walt Disney Company's broad content and the magical products it inspires.

Revenue: Merchandise reaches more than 90 countries yearly and generated an estimated $26 billion at retail in 2007.

[edit] Leadership

Andy Mooney, Chairman, Disney Consumer Products
Mary Beech, Vice President and General Manager, Animation Consumer Products Marketing
Jim Calhoun, Executive Vice President, Global Apparel
Mark Coleman, Senior Vice President, Global Stationery
Harry Dolman, Executive Vice President, Food, Health and Beauty
Jessica Dunne, Executive Vice President, Global Toys
James Fielding, Executive Vice President, Retail Sales and Marketing
Gary Foster, Senior Vice President, Corporate Communications
Susan Garelli, Senior Vice President, Human Resources Worldwide
Anne Gates, Executive Vice President and Managing Director, DCP Europe
Russell Hampton, Jr., President, Disney Publishing Worldwide
Graham Hopper, Executive Vice President, Disney Interactive Studios
Robert Langer, Senior Vice President and Chief Financial Officer
Pamela Lifford, Executive Vice President, Global Home
Susan McLain, Vice President and General Manager, The Baby Einstein Company, LLC
Don Wood, Vice President and General Manager, DCP Japan