Computer Literacy Bookstore
From Wikipedia, the free encyclopedia
The first Computer Literacy Bookshop was opened in March 1983[1][2] on Lawrence Expressway between Lakeside Drive and Titan Way in Sunnyvale, California by founders Dan Doernberg and Rachel Unkefer. It was located in the heart of Silicon Valley, not far from where the original Fry's Electronics store opened two years later. In 1987 the company opened two additional stores: one on North First Street in San Jose[3] and another in the TechMart complex near Great America in Santa Clara. The TechMart store subsequently relocated to the headquarters of Apple Computer, Inc. at One Infinite Loop in Cupertino. In 1993, the only east coast location was opened in the Tysons Corner area of suburban Washington, DC to make a total of four bricks-and-mortar locations. On August 25, 1991, the company registered the domain name clbooks.com and began taking book orders from customers worldwide via email.[4] In 1999, Chris McAskill started CBooks.com. Computer Literacy bookstores moved to sue CBooks for trademark infringement, but instead was acquired by CBooks. CBooks and Computer Literacy were then morphed into Fatbrain.com (NASDAQ FATB) as part of the dot-com movement. It was subsequently acquired and absorbed by Barnes & Noble, the large bookstore chain.[5] The physical stores were finally closed in December 1, 2001.
[edit] References
- ^ Susan Meyers, "People in the News: Dan Doernberg & Rachel Unkefer," PC Magazine, July 10, 1984.
- ^ Kathy Kincade, "The Making of a Computer Bookstore," Computer Language Magazine, September 1987.
- ^ Nancy Marx Better, "Their Equation for Success Is, Well, Technical,"San Jose Mercury News October 26, 1987.
- ^ Robert Spector, Amazon.com: Get Big Fast, HarperCollins, 2000. pp 21-22.
- ^ Silicon Valley Dispatches Column," San Jose Mercury News September 16, 2000. Article about Barnes & Noble Acquisition.