Chester Cheetah

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Chester Cheetah created in 1986 by Frito-Lay Snacks, is the company's current official mascot for Cheetos brand snacks. As seen in Cheetos's advertising, he is an orange striped cheetah with cool sunglasses and tennis shoes.

In the late 80s and 1990s, Chester Cheetah first appeared in Cheetos television commercials as an animated cartoon character with his hiscatch-phrase "Dangerously cheesy!". In 1992 Chester Cheetah was going to be given his own television show called "Yo Its The Chester Cheetah Show!", but the show never appeared on the Fox Kids lineup. ^[1]During the early 90s he appeared in two video games for the Sega and Super Nintendo systems, named Chester Cheetah: Wild Wild Quest and Chester Cheetah: Too Cool to Fool respectively.

In the 2000s Chester Cheetah was redesigned as a computer generated anthropomorphic cartoon character in the United States, while he continues to appear in his old style in other countries. Recently, Cheetos has been taking aim at an adult demographic with a recent series of ads featuring the mascot ^[2]

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