BK Chicken Fries
From Wikipedia, the free encyclopedia
- For the generic product, see chicken fries.
| ''BK Chicken Fries'' | |
| Serving size | 6pc, 9pc, 12pc 114g, 157g, 228g |
|---|---|
| Calories | 340, 470, 680 |
| Calories from fat | 210, 280, 420 |
| Total fat | 24g, 31g, 48g |
| Saturated fat | 4½g, 6g, 9g |
| Trans fat | 3g, 4½g, 6g |
| Cholesterol | 40mg, 55mg, 80mg |
| Sodium | 1020, 1350, 2040mg |
| Total carbohydrate | 20g, 29g, 40g |
| Dietary fiber | 2g, 3g, 4g |
| Sugars | 2g, 2g, 4g |
| Protein | 13g, 19g, 26g |
| Source | www.BK.com |
| Notes | US % Daily Value based on 2000 calorie diet. |
BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. It is one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items.[1] Additionally, the product further targets the snacking and convenience food markets.
Chicken Fries are part of a series of products designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to 24-36 adult males.[2] Along with the TenderGrill, TenderCrisp and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.[3]
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[edit] Product variants
The BK Chicken Fries are available in three sizes: six, nine, and twelve pieces. Three and thirty-six piece sizes were available as limited time offers. The smaller size is sold a la carte, while larger portion can be purchased as a meal option. While its core audience is adults such as soccer moms or commuters, a children's meal option has been added in the US that includes a six-piece order of the product.
[edit] History
BK Chicken Fries were introduced in 2005.[4][5] Originally sold in a six or nine piece, larger sizes have since been added.
Part of the products design is in its packaging, which is designed to fit in a car cup holder and includes a small pocket to hold packages of dipping sauce. Since most of the fast food industry's business it take-out or drive-thru traffic,[6] this allows the convenience food purchaser drive and eat with little effort.
[edit] Advertising
Coq Roq ,also spelled COQ ROQ, is an advertising program created for Burger King by the Miami-based advertising firm Crispin Porter + Bogusky (abbreviated to CP+B). Coq Roq is a fictional "rooster metal" group with its own website and associated content. The band's musical "style" is classified as thrash or nu metal. The campaign featured a viral marketing website, television and print campaigns and a fictional MySpace page. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Subservient Chicken, Ugoff, and Sith Sense.
As a product tie-in with the 2005–2006 NFL season, Burger King introduced a 36 piece party pack as a limited time offer. This promotion was more general and featured the BK mascot, the Burger King, digitally superimposed in to NFL game footage so appeared to be involved in the game. Some of the players the King replaced include Steve Young, Deion Sanders, and Moe Williams. He was also been depicted performing the Lambeau Leap and dumping Gatorade on the head of former Miami Dolphins head coach Don Shula. The primary packaging was altered to include the NFL logo; the party pack designed to mimic the texture of a football, included the NFL logo and a humorous comment along the line of those found on BK packaging at the time.[7]
During the summer of 2006, BK introduced the 12 piece size as a product tie-in with NASCAR and its new sponsorship of a NASCAR team. Product boxes were emblazoned with the NASCAR logo and the BK/Michael Waltrip Racing 00 car number.
During 2007, Burger King had another product tie-in with a Nickelodeon show, SpongeBob SquarePants. Again the box was altered, this time so the design of the looked like the character SpongeBob. More recent in-store promotions in the US have urged customers to add a six-piece portion to their meal as a snack option.
[edit] Naming and trademarks
The name BK Chicken Fries is not registered as a trademark in the US and Canada, however the acronym BK is treated as a common law mark of Burger King Holdings and is displayed with the raised "TM" (™) symbol in those countries. BK Chicken Fries is a common law mark of Burger King Corporation and is displayed with the raised "TM" (™) symbol in Europe.
[edit] References
- ^ "U.S. Restaurant Chains Find There Is No Too Much.", New York Times, July 28, 2006. Retrieved on 2007-12-03. "Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. “Some of our most successful products over the past few years have been indulgent products, whether it be the Tendercrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers,” said Russ Klein, chief marketing officer at Burger King."
- ^ Bret Begun (2006-05-23). A really Big Idea. Retrieved on 2007-07-16.
- ^ The Gale Group (2004-08-04). Chains beef up with Black Angus. Retrieved on 2007-07-16.
- ^ "Burger Chains Get Chicken.", Motley Fool. Retrieved on 2007-12-03. "The Chicken Fries are coming. Yes, I said Chicken Fries. Tomorrow, Burger King officially rolls out its latest fast-food creation. The chain is hoping that its latest clever menu entry -- chicken breast meat rolled into the shape of a french fry, then breaded and fried -- will win over new fans in the brutally competitive fast-food wars."
- ^ "Burger King may offer chicken fries.", CNN, June 3, 2005. Retrieved on 2007-12-03. "The fast-food chain is tentatively planning the launch of a new spicy, fried white-meat chicken snack this summer, according to a USA Today report Friday."
- ^ Milford Prewitt (1992-06-15). BK charting new expansion with 'Expressway' concepts - Burger King innovation. Nation's Restaurant News. Retrieved on 2007-12-04. “"Drive-through business accounts for approximately 50 percent of Burger King sales," he [Sidney J. Feltenstein, BK executive vice president for brand strategy] said. "This is one design option in our restaurant portfolio which brings the Burger King brand to consumers where they work, shop and play."”
- ^ Bruce Horovitz. "Burger King zaps menu, image", USA Today, 2004-03-22. Retrieved on 2007-09-26. "Instead of focusing on TV spots, the agency [Crispin Porter + Bogusky] intends to give Burger King cultural hipness — mostly with humor — in stores."
[edit] See also
Similar types of chicken products by other vendors:
- Chicken Fries
- Chicken McNuggets
- Chicken Selects
- Wendy's Homestyle Chicken Strips
- KFC's chicken strips
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