Philip Nelson
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Phillip Nelson is an emeritus professor in economics at SUNY Binghamton. He is noted for having been the first to observe the distinction between an experience good and a search good.
[edit] References
- Luis M. B. Cabral: Introduction to Industrial Organization, Massachusetts Institute of Technology Press, 2000, page 223. ISBN 0-262-03286-4
- Philip Nelson, "Information and Consumer Behavior", 78(2) Journal of Political Economy 311-329 (1970).
i dont really understand what nelson's deal in advertising is??? everybody sais that he supported it but i cant find information why?