Jacob's Creek (wine)
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Jacob's Creek is an Australian wine brand that is exported to over 60 countries. It is owned and produced by Orlando Wines in the small township of Rowland Flat in the Barossa Valley. In 1847 Johann Gramp, the founder of Orlando Wines, planted some of the first grape vines in the Barossa Valley along the banks of Jacob's Creek. Over a century later, in 1976, a 1973 vintage Shiraz Cabernet Malbec became the first wine to be released under the Jacob's Creek label.
The brand formerly sponsored many events, including the Tour Down Under, but ended sponsorship in 2006 to return to traditional means of promotion, namely television and radio. However, naming rights have been retained for the Jacob's Creek Open Championship.
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