Ekstra Bladet

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Type	Daily newspaper
Format	Tabloid

Owner	Politiken-Fonden (88.4%) Ellen Hørups Fond (4.4%) Others (7.3%)
Publisher	JP/Politikens Hus A/S
Editor	Poul Madsen
Founded	February 12, 1904
Political allegiance	Social liberal
Language	Danish
Price	DKK 12 (Monday–Thursday) DKK 14 (Friday–Sunday and holidays)^[1]
Headquarters	Copenhagen, Denmark

Website: ekstrabladet.dk

Ekstra Bladet [ˈɛg̊sd̥(ʁ)ɐˌb̥læð̪ˀð̪̩(d̥)] is a Danish tabloid newspaper focusing on sensationalist stories. It gets a share of its income from sex ads. Since 1979 it has always had a partly or completely naked woman on page nine which is referred to as Side 9 Pigen ("The Page 9 Girl"), a Danish equivalent of the English Page Three girl. The current editor is Poul Madsen, who on September 6, 2007 replaced Hans Engell^[2].

The political leaning of the newspaper might traditionally be viewed as social-liberal (as it is an offspring of Politiken), but it would probably be more accurate to say that the newspaper considers itself in opposition to anyone in a position of power, and the defender of the ordinary man. Ekstra Bladet has always strived on being there for the people and that has proven to be a successful path. In an ever-shrinking market where both broadsheet and tabloid news papers are experiencing declining circulation Ekstra Bladet is outselling its major rival BT. Furthermore the newspaper's web site is consistently ranked as one of the most visited web sites in Denmark.

A major key to this success is always being available to the public. If a person has a grotesque case and they aren't receiving any help from the government or police, they turn to Ekstra Bladet.