Talk:Audi V8
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[edit] Sales
Some reasons, perhaps, that the V8 was not the sales success it could have been:
1) Brand counts for a lot in this market segment with Mercedes, BMW & Jaguar all having a loyal customer base who would have possibly been reluctant to change to a non-established (in that segment) brand.
2) The V8 offered features not particularly sought after in that segment i.e. 4WD and a galvanised bodyshell were not then market expectations for that vehicle class, therefore buyers may have been reluctant to pay for these. Furthermore, that class of car was expected to offer high refinement (ride quality & low noise (NVH)) and a high quality interior which the V8 did not compete against the established sellers.
LewisR 00:44, 27 October 2007 (UTC)